(L-R) Steve Lakin, area sales manager – labels, UK and Ireland, Bobst; Clair Melville-Brown, marketing and communications officer, Luke Lowe, CRM and digital marketing manager, Oliver Kleinman, head of marketing – all The Meliora Group; Geoff Miller

The judges said: ‘After a heated debate, an extremely close decision was swayed by the effective use of digital finishing, coupled with customisation and an engaging campaign utilising the power of digital for short-run customisation.’

Also nominated:

  • Trade label and trade pouch sample packs, Baker Labels/BakPac
  • Christmas gingerbread house, BoxMart
  • Sample confectionery label, Hine Labels