(L-R) Rachael Swinyard, advertising manager, Digital Labels & Packaging; Dr Adrian Steele, managing director, Richard Jones, operations excellence manager, both Mercian Labels; Geoff Miller

The judges said:The efficiency of the manufacturing process swayed the judges, with the way hurdles were removed in printing and finishing no doubt to be copied widely in the future.’

Also nominated:

  • Cotton Twill Substrate Alternative, MCC Australia
  •  SunDance Vase, SunDance
  • Jason Kong Gin, QLM Vietnam (Hoang Ha Label Co)