(L-R) Peter Jolly, UK and Ireland Country Manager, HP and Will Tilney, business development manager at MCC Daventry.

The judges said: ‘This category sparked lively debate. Great to see converters now taking the environment seriously. The winner told a realistic story, not misleading consumers for a true circular solution.’

Also nominated:

  • The SheSpot. ‘Winter Glow’ Box by Impress Print Services
  • 100% Recyclable pouches by ePac UK Silverstone